1. SALES UPLIFT
Experiential drives immediate sales better than most marketing disciplines. Well targeted Experiential campaigns will generate consumer interest; the right staff will engage and educate, and samples, coupons and promotions give consumers the incentive to purchase. iD Experiential campaigns have generated up to 3000% on-day sales spikes.
2. COMPLEX MESSAGES
Explanation and demonstration of complex products is achievable with Experiential, more so than any other media. The human touch will ensure that consumers fully understand your product's benefits.
3. TRIAL AT LAUNCH
Experiential marketing is considered the most memorable media by senior marketers in the UK.
Source iD research 2005 (HPI research group)
4. ADVOCACY
On average 64% of consumers who interact with an Experiential campaign will tell at least 1 person about their experience.
Source iD research 2004 (MyVoice research)
5. DIGITAL INTEGRATION
Consumers that have engaged with a brand's Experiential activity are more likely to become sensitive to its other marketing communications.
Source iD research 2005 (HPI research)
6. BRAND PERCEPTIONS
Experiential is the only channel where consumers can interact face to face with a brand, and brand ambassadors can ensure that consumers interpret the brand's messages in the right way.
7. ENGAGES ALL 5 SENSES
Currently 99% of marketing is aimed at 2 senses - sight and sound. Brands that communicate with a multi-sensory strategy have the greatest likelihood of forming an emotional bond with consumers.
Source - Journal of product brand management
8. THE PERSONAL TOUCH
Experiential is the generous discipline – it's brands giving something back to the consumer. Consumers say it's this personal touch that makes them brand loyal.
Source iD research 2004 (MyVoice research)
9. CONSUMERS LOVE IT
In a survey of 1000 consumers, 87% preferred the chance to interact with a product than be told about it on television.
Source iD research 2004 (MyVoice research); 2005 (HPI research group)
10. STANDS OUT
Consumers are subjected to over 4000 marketing communications per day. Experiential stands out from the media clutter as it stimulates all 5 senses and requires a voluntary, physical engagement.