We offer the full spectrum of experiential trial and brand engagement techniques at iD, from simple product sampling through to immersive experiential events.
We provide a range of channels to facilitate low cost, high reaching ambient sampling, from direct mail door drops to goody bags in retail and gym changing rooms. Ambient trial campaigns provide a cost effective way to ensure consumers experience products first hand to drive consideration.
iD is the most respected supplier of promotional staff in the UK. We have over 5000 trained brand ambassadors on our books that deliver sampling campaigns and product demonstrations for our clients all over the country. We delivered the Most Effective Sampling Campaign of 2010 as voted by the FMBX Awards FYI!
Experiential roadshows are great way to immerse consumers in a brand and drive trial using a mobile team to enable a nationwide reach. We run experiential roadshows in any conceivable environment from shopping malls and city centres to train stations and bars. We delivered the Most Effective Roadshow of 2010 as voted by the FMBX and IPM Awards too!
We love conceiving and delivering large scale experiential events that truly engage consumers and brands. Often these will be exclusive events experienced by a relatively small audience of consumers but will be amplified using social media and PR to widen reach and continue engagement into other marketing channels.