Product sampling and nationwide roadshows are a mainstay of what we do at iD. We deliver cost effective and ROI
led sampling campaigns brought to life by highly professional brand ambassadors on both a nationwide and
regionally focussed level. Product sampling is the ideal way to get consumers to trial, re-trial or reappraise
a product and certainly isn't solely the territory of FMCG brands anymore - every brand needs consumers to trial
its product and in recent years we've delivered award winning sampling campaigns for a host of our biggest clients.
Product roadshows are the perfect way to engage with consumers on a national level in city centres, retail,
train stations, beaches, gyms, cinemas... in fact, just about anywhere! We've delivered successful roadshow
campaigns for just about every type of brand imaginable from FMCG, automotive, financial services, telecoms
and using all manner of structures from inflatable domes, to tour buses, to bespoke structures like giant
coffee jars! The locations chosen for roadshows are key - we've developed a comprehensive database of UK
promotional sites so whatever the target market, we'll know the best place, time and day to find them!