Product sampling and demonstrations are an essential tool in the marketing mix for brands to drive trial, consideration and purchase. We've been delivering cost effective sampling campaigns brought to life by highly professional brand ambassadors for nearly 20 years. Product sampling is the ideal way to get consumers to trial, re-trial or reappraise a product and certainly isn't solely the territory of FMCG brands anymore - every company needs consumers to trial its product - people really do like to 'try before they buy'.
Product demonstrations, similarly to product sampling, enable consumers to experience a brand first hand but predominately in retail environments. At iD we have close relationships with leading retail chains and department stores all over the country where we deliver highly effective demonstration campaigns for our clients and drive purchase.
We have over 5000 active promotional staff on our books nationwide, all of which have been personally auditioned by our team at iD Staffing to ensure they meet our hugely high standards. Visit the promotional staffing section of the site for more information!