Experiential is increasingly a key channel in integrated marketing campaigns and more and more the central
point from which traditional disciplines take the lead from. We work in cross agency teams to deliver
integrated campaigns for many of our biggest clients. An integrated approach generates a far richer
experience for consumers and experiential, when tied into wider campaign messaging, is often the channel
that finally elicits the desired action from consumers whether it be a purchase, brand reappraisal or creating
loyal brand advocates.