We're pleased to announce that adidas has appointed us to develop and implement a nationwide, live in-store retail campaign promoting the brand’s Clima and Stella McCartney range!
Adidas has tasked us to drive sales and challenge female perceptions of adidas as a predominantly male brand through an internal retail support campaign, which will roll out across nine varying retailers.
At 92 stores over 99 days, visitors will be greeted by our adidas ambassadors and informed about a Gift With Purchase incentive and free prize draws. POS will be strategically placed around the stores directing consumers to the adidas range where they will be offered product advice and shopper assistance by adidas consultants.
The campaign launches on 19th January across 92 stores, over 99 days. Follow us on twitter for up to date news on all things addias and iD Experiential.