To celebrate the return of Paddington Bear becoming the face of Robertson's Golden Shred, iD Experiential, working in partnership with The Fresh Agency, carried out a Experiential sampling campaign for the Marmalade brand.
Brand Ambassadors from iD STAFFING as well as Paddington Bear, handed out slices of Marmalade on toast to consumers at Paddington Station. The experiential campaign was the first public appearance for Paddington Bear with his much loved marmalade sandwiches for almost two years. Paddington Bear commented ‘I love nothing more than keeping a few marmalade sandwiches tucked under my hat for emergencies.’