iD GIVES A MILLION BIRDS A HOME

The ‘help give a million birds a home' experiential campaign will see us distribute over 100,000 samples of Robinsons be Natural, while free bird roosting pouches will be handed out to every consumer who buys Robinsons be Natural on the day.

A Robinsons be Natural microsite will also launch in partnership with the RSPB to support the experiential campaign and show consumers how to create their own bird houses. Consumers will also have the chance to win a wonderful weekend trip to Bird World in Hampshire.

The 30 day front of store experiential campaign, in partnership with the RSPB, runs until April 3rd across selected Sainsbury’s stores in the South of England.