Yep, we cleaned up at the Field Marketing & Brand Experience awards 2010 last night. We won GOLD in the following categories:
Most Effective Roadshow Campaign for our Fruit Shoot Juice Crew experience for Britvic - An integrated, multi-venue roadshow that taught kids new skills all around the country and found 4 super talented kids to star in Fruit Shoot's next TV commercial!
Most Effective Sampling Campaign for Lipton Ice Tea, also Britvic - A hugely successful trial campaign which delivered ROI within 4 weeks of it going live and generated 2 new retail listings for the brand.
Best Promotions Team for our staffing division - iD Staffing! We're very proud to win in this category and it's a real testament to the quality of the brand ambassadors that represent our clients. We go to great lengths to ensure we're the industry standard in this area so it's just rewards!
We've also had some amazing recent wins with Adidas and Virgin Trains in the last few weeks, so suffice to say, there's a very buoyant atmosphere at iD at the moment!
Right, that's enough bragging, if you want to know more about our award winning campaigns, just drop us a line at danh@idinfo.com