Our week week long integrated experiential campaign will see a jetlagged Little Iggy asleep in the Swiftcover bed at London’s Waterloo train station following his early morning arrival direct from the Miami party scene. Commuters at London Waterloo Station will be asked by one of the ‘rock chick’ swiftcover.com brand ambassadors to get on the bed with Little Iggy and help them wake him from his slumber, so he can get back on the road and have more time to ride.
Absolute Radio breakfast presenter Christian O’Connell, will be popping down to see Little Iggy at Waterloo Station for the launch on Monday, 28th March from 11am. As if that’s not enough, Christian O’Connell will be giving away 100 digital radios to people who can wake Little Iggy up, with a further 25 radios being handed out each day thereafter.
Participants can also have their photos taken in bed with the legendary Little Iggy. Photos will be instantly printed and given to consumers in a branded swiftcover.com frame with a unique URL for them to find their photo, tag themselves and of course ‘like’ the Roadology Facebook page- the launch pad for swiftcover.com’s social media platform.
Amanda Edwards, marketing manager at swiftcover.com comments, “ We’re very excited to be working with iD experiential as this is the perfect platform for us to bring our television campaign to life. Giving consumers the opportunity to engage with the iconic Swiftcover bed and little Iggy is something I’m very excited about. We’re expecting some pretty wild ways to wake Little Iggy up!”
The campaign, commencing 28th March for five days, demonstrates the growing opportunity between linking social media and experiential marketing.