It may or may not come as a surprise that the traditional rules of marketing are drawn along masculine lines that women just don't respond to.
Pretty Little Head consultancy who conducted a 2 year study analysing how women interpret traditional marketing and retail environments have proven, that women process information in a fundamentally different way to men and want to be engaged by marketing in an innately differently way too. With this knowledge comes great power for a brand!
It turns out experiential is the perfect medium to give women what they want from a brand and with this in mind, we're working with the good people at Pretty Little Head to produce the latest in our renowned workshop series. The 'What Women Want... from Experiential Marketing' workshop is on the morning of July 29th in London. To hear some fantastic insights to help you better target a female audience whether you use experiential marketing or not, visit our website and get registered for what's set to be the best and only free workshop we run this July!
See you there,
Dan Hall
Marketing Manager
iD Experiential
0207 428 1479 // danh@idinfo.com