We’ve has been selected by The Fosters Group to launch a 30-day in-store experiential sampling campaign for its Victoria Bitter (VB) brand in May-June this year.
The experiential sampling activity, in Morrison’s stores nationwide, will allow consumers to trial 50ml samples of Australia’s favourite beer, VB. The experiential sampling will be conducted by iD experiential's own brand ambassadors, a luxury not usually afforded to agencies in Morrison’s stores, and will be accompanied by a competition mechanic for consumers to win tickets to an England Cricket Test. The campaign is the first stage of a busy summer of marketing activity from VB.