The 'Breakfast Roadshow' positions Alpro soya products as a tasty choice for breakfast and highlights the benefits of its range of fresh milk and yogurt alternatives.
The Breakfast Bar gives consumers the opportunity to sample a variety of products from the Alpro soya breakfast menu, which includes cereal with Alpro soya milk, fresh fruit with Alpro soya yogurt, strawberry and banana smoothies made with Alpro soya milk and Alpro soya fruited yogurts. Later in the day, the Breakfast Bar transforms into an indulgent Little treat bar, allowing consumers to try a guilt-free Alpro soya dessert!
In order to continue the communication, we've invited consumers to join the Alpro soya album on Facebook by having their photo taken on the stand. They are given a unique code which drives them online to download their picture and share with family and friends. There’s also the chance to win a fantastic family holiday in Devon via a competition at the Breakfast Bar!
The Roadshow has already been to shopping malls including Westfield and the Bullring in Birmingham, and will go on to visit a number of environments across the year such as the National Boat & Caravan show, train stations and many more!