The drench ‘Top-up Zone’ went live at Bluewater Shopping Centre at the end of 2009. Running for a full three months into 2010, it provides the perfect place for shoppers to put down their bags and top up their hydration levels with drench water!
As well as ice cold bottles of crisp, clear drench and delicious Juicy drench, shoppers can experience two mind-blowing pieces of technology. The ‘sonic chair’ and ‘interactive table’ allow people to browse the web and listen to music using the latest touch screen technologies and noise reducing headphones.
This is a very forward thinking experiential campaign - sampling the drink and the product messaging takes a back step - the experience is much more about the advanced technologies and consumers simply relaxing in a world provided by drench.