We have teamed up with Sleek MakeUP to create ‘The Sleek MakeUP Pop-Up Shop’ experience at Westfield Stratford.
The experiential marketing activity will showcase Sleek MakeUP’s current range of Pout Paint, Foundation, Powder and i-Divines in an interactive pop up experience.
The specially built pop-up experience features an uber cool main pop up shop with over 140 products from across the Sleek MakeUP 2011 collection available for consumers to purchase, including the limited edition PPQ, me, myself and eye palette, launched at Fashion Week.
Makeovers will be taking place inside the experience, whilst outside a Sleek MakeUP Pop-Up Street will house 3 smaller experiences; a Pout Paint Studio, Foundation Station and Interactive zone.
The Pout Paint Studio will enable consumers to demonstrate their own creative flair by designing a new pout paint shade. Consumers can then enter their new shade into a competition via one of the interactive tablets, with the chance to have there new shade released as an exclusive Pout Paint.
Consumers will then be given the opportunity to find their perfect foundation shade (from the only brand that has 30 shades of foundation on the High St.) at the foundation station.
At the interactive zone, consumers will be able to leave a video blog about their time at the Sleek MakeUP Pop Shop as well as entering to become one of Sleek MakeUP’s University Ambassadors.
Special promotions will be running throughout the activity, with a special VIP day running on 30th September, with beauty bloggers, journalists and industry heads all in attendance.
We have curated an Experiential programme in 2011 consisting of a festival tour, the sponsorship and limited edition palette with PPQ and a Student Brand Ambassador programme visiting 24 universities.