Our appointment as the exclusive supplier of its in-store demonstrators will see us working in over 50 of the UK’s top department stores across the UK and Ireland. The demonstrator’s will take customers through Nespresso’s heritage of coffee quality and deep coffee expertise, driving sales and maintaining Nespresso’s position at the front of an ever more competitive portioned coffee market.
Adam Keary, Commercial Manager Nespresso UK and Ireland said the move marks Nespresso’s commitment to providing exceptional customer service – and will further enhance the best practice service that customers have come to expect.
“When we were looking for a partner, we required an agency who shared Nespresso’s passion for reinventing the customer experience, an agency that could guarantee the delivery of the unique Nespresso experience to local customers time and time again.”
“iD has been providing the highest quality in-store demonstrators within retail environments for over 16 years. We selected them as we believe their background in experiential marketing and exceptional account management will enhance the retail experience our demonstrators provide for customers.”
Our Managing Director, Emma Ede states that she is delighted to count Nespresso amongst the prestigious brands who work with iD in developing their retail demonstration propositions. “Our unique and rigorous selection and management process, combined with our established team’s passion and skill for matching the right person to the right brand, means that our field teams are the most effective in the industry.”