Britvic Soft Drinks has appointed us to create the ‘Fruit Shoot Juice Crew’ Roadshow. The experiential campaign will tour shopping malls across the country throughout April, giving kids, aged 7-9, the opportunity to learn new skills and the chance to star in the next Fruit Shoot TV ad!
Kids will be invited to learn skills like juggling, dancing and keepy-uppies by a specially cast team of iD brand ambassadors, collectively known as the ‘Skills Crew’. The experience begins for kids by walking through a giant Fruit Shoot bottle where they must tackle various obstacles before entering a skills zone. After mastering their skills under the tuition of the Juice Crew, kids can perform on stage and audition to be one of four stars of the ad being filmed later this year. There will also be several smaller executions of the activity that will tour city centres, theme parks and attractions nationwide.
The experiential roadshow will reach over 100,000 kids over the Easter Holidays, with 5000 expected to audition. Britvic will shortlist the most skilful auditions, which will be shown on www.fruitshoot.com for the public to vote for the 4 lucky stars of the TV ad!
The Fruit Shoot experiential roadshow has already visited The Trafford Centre and Metro Centre, and will go on to visit the Bullring and Bluewater before finishing on April 25th at West Quay, Southampton.