iD Staffing recently completed a four-day sampling campaign as part of the launch of the Blue Diamond Californian Almonds range in the UK.
Teams of iD Staffing brand ambassadors were out in force at London mainline train stations earlier this month, educating consumers on the health benefits of the products and encouraging trial of the range via samples and coupons.
More than 36,000 samples of the Blue Diamond Californian Almonds in flavours of Wasabi & Soy Sauce, Jalapeno Smokehouse(R) and Roasted & Salted were distributed and a further 24,000 coupons were handed out over the four-day period.