Yes, yes, renowned marketer Andrew Marsden has joined iD as our Non Executive Chairman! Marsden is one of the UK's foremost marketing professionals having held senior positions over a 20 year career at Unilever, Freudenberg Vileda, HP Foods and Britvic Soft Drinks, where he was Category Director. He is the Immediate Past President of the Marketing Society and a former Chairman of the ISP and adds heavy weight client-side experience to one of the countries leading experiential agencies - iD Experiential!.
Andrew has this to say on the move: 'Experiential marketing is today an essential ingredient in the marketing mix of almost every successful brand in the UK. Trial of new products and the re-trial of older but unfamiliar ones is more important than ever and this is where the experiential discipline stands out above others. iD is a outstanding agency that has been specialising in experiential for nearly 20 years. I think it's fair to call them the founding fathers of the industry. They have successfully maintained long term relationships with companies like Pepsico, Nestlé, and Britvic amongst many others by providing exemplary brand ambassador services to their clients. I'm very much looking forward to being part of expanding this great success story'.
The father of experiential marketing, Paul Ephremsen, iD's CEO is equally delighted at this landmark appointment for the agency he founded: 'We couldn't be more overjoyed that Andrew has joined us. It's a real declaration of intent for iD; Andrew is an inspirational marketer who will play a big role in taking our business forward and I've no doubt furthering the experiential industry as a whole'.