Alpro Soya has appointed us, the brand trial and engagement specialists, to create the Alpro soya Breakfast roadshow for a second year running to promote its range.
The campaign positions Alpro soya products as a tasty choice for breakfast and highlights the benefits of its range of fresh milk and yogurt alternatives. Consumers will be given the opportunity to sample a variety of products from the Alpro soya breakfast menu, which includes Alpro soya milk and yogurts served with cereals and fresh fruit, and Alpro soya fruited yogurts. Later in the day, consumers can try a guilt-free Alpro soya dessert and enter a competition to win a pair of festival tickets to a choice of six great summer UK festivals.
The breakfast bar, which has already visited London Victoria Station, will go on to visit key London underground stations and Liverpool Street Station, plus office’s within the capital sampling its breakfast range.
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