iD TAKE GOLD AT THE ISP AWARDS!

We're very proud and delighted to have won the Best Experiential Marketing Campaign at Point of Sale for our Nestlé, Aero Hot Chocolate campaign at the recent ISP Awards. This award is judged by the industry, so as they always say at the Brits, it means a lot to be acknowledged by our peers! The campaign itself was a nationwide front of store Experiential activity exclusive to ASDA. Featuring a huge Aero bubble to house the experience, consumers could try and wet samples of the product, take away dry samples and enter competitions with purchase. The activity drove on the day sales spikes of nearly 2000% with 5 week average uplifts staying at 98%. A happy retailer and a happy client!