Our process is simple because that's how we work at iD – no jargon, smoke or mirrors; we talk straight and get the job done right. And have a bit of fun along the way.
On day 1 we work to get under the covers of the client's brand and into their consumer's mind set - focus groups, interviews and online surveys make sure our campaign hits the spot.
What does the target consumer really want to touch, see, hear, taste and smell with an Experiential campaign and what will this do for the client's brand?
The creative in Experiential, like any marketing channel, is key – the right execution will get the target demographic not only engaging with the brand at the time, but advocating it and later buying it.
Where does the target consumer hang out!? We maintain an ever growing database of environments all across the country – whatever the brand and target audience, our database will tell us the exact environments to target. Wherever the consumer is, we'll find him/her!
At iD we're known for our high quality design and production skills. Our in-house team ensures our campaigns are delivered at the best price, using the best materials and always exceeding the client's expectations.
After 16 years in Experiential, we know how everything ties together. Experiential campaigns can be very complex to deliver – our experienced account team ensures the pain is kept with the agency, not with the client!
The right staff are critical to an Experiential campaign. They're the final piece of the jigsaw that will make or break the activity. In our case they always make it. Every one of our 5000 promotional staff has passed a face to face audition so we know we're giving our clients the best.
What did we actually deliver? We use specialist independent research partners to truly quantify what we've delivered for our clients in terms of sales, perception and advocacy. Experiential is not a 'nice to have' and our research statistically proves our impact on the client's bottom line.