05/10/2009

A SENSORY ADVANTAGE

Visit the link below to watch Nici Jordan, iD's Client Services Director, presenting at Creative Brief's recent Experiential meeting. This was an impartial debating session featuring ourselves and 4 other leading Experiential agencies presenting to a host of blue chip companies including Peugeot, Cadbury, P&G and Unilever. Our own topic discussed the impact that engaging all 5 senses through Experiential marketing can have on consumers, citing examples from Nike and Nivea. Have a watch // listen when you have a spare 15 minutes...

Posted by: iDan Hall

Email: danh@idinfo.com