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WELCOME TO THE iD BLOG

15/05/2013

EAST VILLAGE POPS UP IN WESTFIELD

Following a successful year long roadshow with property companies QDD & Triathlon Homes, we have now activated a pop-up shop to bring to life London’s newest neighbourhood – East Village.

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Posted by: Madison Byrne
08/05/2013

ONE STEP AHEAD OF THE GAME...

It’s essential for any business to keep an eye on the competition, especially in the fast paced, dynamic experiential agency world. To ensure we are always one step ahead of the game we make it our business to know exactly what is going on in our industry. Who’s doing what, when and where!?

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Posted by: Madison Byrne
02/05/2013

THE PERFECT ENGAGEMENT

With multi-channel marketing at an all-time high, we look at why marketers should not forget the value that face to face interaction can bring to their brands.

Read more about THE PERFECT ENGAGEMENT>

Posted by: Madison Byrne
18/04/2013

NO MORE SOCIAL MEDIA CHAT

Jamie Hockin, Client Development Director gives us his insight into why social media is not the only medium to create an effective brand experience.

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Posted by: Madison Byrne
03/04/2013

THREADS OF AN EXPERIENCE

It's a proven fact that our emotions heavily influence our purchasing decisions. Planning Director Liam Danby takes a look at just how important it is for brands to associate the right kind of memorable experience for their consumers in order to engage these emotions.

Read more about THREADS OF AN EXPERIENCE>

Posted by: Madison Byrne
27/03/2013

FASHION WITHOUT THE FUSS

Jo Milne, Senior Account Manager here at iD explores the concept behind the launch of our 4 month 'Perfect Shape Pop up Shop' for Scholl at Westfield London.

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Posted by: Madison Byrne
18/03/2013

EXPERIENTIAL CHARITY

As Comic Relief raised a staggering £75 million in its 25th year, iD Staffing Account Executive Flo Horwich delves into the concept of using experiential marketing tactics to help charities promote their cause.

Read more about EXPERIENTIAL CHARITY>

Posted by: Claire H
04/03/2013

FESTIVALS-IT'S ALL ABOUT THE EXPERIENCE!

Anna Brettle Jones, Account Director explores the effectiveness of brands targeting festival goers this coming summer...

Read more about FESTIVALS-IT'S ALL ABOUT THE EXPERIENCE!>

Posted by: Claire H
22/02/2013

THAT ALL-IMPORTANT PHYSICAL BOND

Chantelle Jones, Senior Account Manager for iD Staffing explains why brands using integrated marketing tactics combining brand experience with the power of digital will succeed this year.

Read more about THAT ALL-IMPORTANT PHYSICAL BOND>

Posted by: Madison Byrne
20/02/2013

IS ROMANCE DEAD?...

... Not if we keep experiential in our heart! Account Director Matt Lawrenson tells us what he got up this Valentine's Day, and why it wasn't that dissimilar to an experiential marketing campaign!

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Posted by: Claire H
07/02/2013

EMERALD iDOLS

Clare Boorman, newly appointed Account Manager for iD Staffing recently travelled across the pond in the search of talented new iDols to join our database of vibrant brand ambassadors.

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Posted by: Madison Byrne
05/02/2013

VIRTUAL BRAND AMBASSADORS...

The future of retail?! It appears the sci-fi movies of the past really did predict the future this time, forget hover boards and robots, in-store demonstrator holograms have arrived!

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Posted by: Madison Byrne
17/01/2013

A VERY EXPERIENTIAL INDUCTION!

Chelsea Searles recently joined iD Staffing as a member of our exciting and innovative 'Auditions team’. Check out her blog about her experience joining us here at iD HQ...

Read more about A VERY EXPERIENTIAL INDUCTION!>

Posted by: Madison Byrne
08/01/2013

THE ART OF AN EXPERIENCE

For as long as Ricky Jeffery, Designer at iD Experiential has been working in experiential marketing, photo mechanisms have been integral to nearly every campaign he's worked on. But how many of these campaigns really connect with people in a meaningful and fun way?

Read more about THE ART OF AN EXPERIENCE>

Posted by: Claire H
19/12/2012

WELL THAT WAS SOME YEAR!

After playing host to London 2012 and the Queen’s Diamond Jubilee, 2012 was truly a unique year for the events industry in the UK. These landmark events were the perfect opportunity for brands and their agencies to demonstrate best practice standards in production, creativity and delivery. Our very own Senior Account Manager Simon Mcgrath looks back at a remarkable year...

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Posted by: Madison Byrne
11/12/2012

THERE'S AN APP FOR THAT!

The influence of mobile technology is at an all-time high within the consumer market. What better time to immerse digital into an experiential environment?...

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Posted by: Madison Byrne
06/12/2012

WHEN CHRISTMAS GETS EXPERIENTIAL

Gone are the days of a standard print or TV ad selling your wares! The big brands have cottoned on to the fact that their consumers need something more than a pretty product picture in order to buy.

Read more about WHEN CHRISTMAS GETS EXPERIENTIAL>

Posted by: Madison Byrne
27/11/2012

THE WONDERFUL WORLD OF EXPERIENTIAL

The role of the Brand Ambassador is vital to the success of creating interactive and engaging brand experiences in experiential marketing. One of our very own Ambassadors Sharan Atwal explains why she loves it so!

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Posted by: Madison Byrne
13/11/2012

TWITTER CURRENCY

Senior Account Exec Rosie Collins looks at recent campaigns utilising Tweets as a form of currency - is there no end to social media integration with experiential campaigns?!

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Posted by: Claire H
29/10/2012

DISCOUNTED TV PRESENTING WORKSHOPS

Cat Lewis, Auditions Exec attends a discounted TV Presenting Workshop with iD Experiential's Brand Ambassadors.

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Posted by: Claire H
23/10/2012

TO SAMPLE OR NOT TO SAMPLE...?

Kate Burroughs our very own Senior Account Manager explores the idea that while sampling remains the best way to get a product into consumers’ hands - is it always the most effective path to their hearts?

Read more about TO SAMPLE OR NOT TO SAMPLE...?>

Posted by: Madison Byrne
17/10/2012

PROMOTIONS...NOT A BAD iDEA

Here at iD we believe that our staff are our biggest asset, so much so that we thought we would give them a chance to share their experiences first hand from the world of experiential marketing. Meet our very own Brand Ambassador, Katie Ganly as she explains why life working for iD in the field is anything but ordinary...

Read more about PROMOTIONS...NOT A BAD iDEA>

Posted by: Madison Byrne
10/10/2012

SOCIAL MEDIA, LIKE OR UNLIKE?

While sceptics predicted that 2012 would be the end of the world due to an atrocity related to global warming. Nobody could have foreseen the powerful impact of turning a simple social concept into a global revolution.

Read more about SOCIAL MEDIA, LIKE OR UNLIKE?>

Posted by: Madison Byrne
25/09/2012

LIVE IT,BREATHE IT

Jamie Hockin, Client Development Director explains why brands must live and breathe what they do in order to succeed in today's climate...

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Posted by: Madison Byrne
19/09/2012

A HELPING HAND WHEN ITS NEEDED MOST

Following the announcement that tighter restrictions will be put in place for charity street fundraisers, charities will have to think more creatively about how they gain new donators.

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Posted by: Claire H
15/09/2012

AN EXPERIENCE TO REMEMBER

Experiential Marketing prides itself on the concept of creating innovative brand experiences. So here at iD we think it’s only right that we practice what we preach in all aspects of what we do.

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Posted by: Madison Byrne
15/08/2012

MUSIC,MUD AND UNFORGETTABLE EXPERIENCES

Hannah Wood- Operations Manager for iD Staffing explains why despite the mud and the rain, festivals are the best place to be this summer…

Read more about MUSIC,MUD AND UNFORGETTABLE EXPERIENCES>

Posted by: Madison Byrne
09/08/2012

LETS GET PHYSICAL!

Caroline Deutsch explains why the Experiential Industry revolutionises the way in which brands connect with their consumers...

Read more about LETS GET PHYSICAL!>

Posted by: Madison Byrne
18/07/2012

GO TEAM GB!

Wimbledon is over (sorry Murray) and the Olympics are about to kick off. Becky Wong takes you through the influential brands that are proud to support Team GB in 2012...

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Posted by: Madison Byrne
10/07/2012

LIFE AS A BRAND AMBASSADOR

Lizzie Morrison tells us why life as a brand ambassador is anything but unexciting

Read more about LIFE AS A BRAND AMBASSADOR>

Posted by: Madison Byrne
06/07/2012

EXPERIENTIAL INNOVATION & CREATIVITY

Our very own Senior Production Executive Christianne Beck shares her love of all things Experiential

Read more about EXPERIENTIAL INNOVATION & CREATIVITY>

Posted by: Madison Byrne
13/06/2012

WAITING FOR THE GREAT BRITISH SUMMER!

Read Gemma Lahney, iD Staffing Client Services Manager's take on the summer so far!

Read more about WAITING FOR THE GREAT BRITISH SUMMER!>

Posted by: Peter Smith
11/04/2012

THE EXPERIENTIAL MEETING PLACE

Up, up and away, in our beautiful balloon! Could you think of anywhere better to hold a meeting? No, neither could we…

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Posted by: Peter Smith
27/02/2012

NURTURING EXPERIENTIAL TALENT

Emma Ede, our MD here at iD Experiential talks about nurturing Experiential talent and gives us her top tips on how to forge a culture of growth and development.

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Posted by: Peter Smith
02/02/2012

WHAT MAKES TRUE LOVE

A little campaign about love, that I love.

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Posted by: Peter Smith
11/10/2011

5 REASONS TO FOLLOW iD EXPERIENTIAL..

With so many people asking you to follow, like, retweet and share their content, we understand it’s sometimes a hard decision to make, so we’ve tried to make it a little easier for you on why you should follow us....

Read more about 5 REASONS TO FOLLOW iD EXPERIENTIAL..>

Posted by: Peter Smith
14/09/2011

WHAT HAVE WE BEEN UP TO THIS SUMMER?

With winter nearly upon us, I thought I’d drop by and share some of the experiential marketing campaigns we’ve been creating here at iD Experiential this summer…

Read more about WHAT HAVE WE BEEN UP TO THIS SUMMER?>

Posted by: Peter Smith
03/08/2011

THE WORLD OF EXPERIENTIAL MARKETING…

In preparation for her talk on Experiential Marketing at Brighton University next month, Annie Kao speaks about her first year of work at iD Experiential…

Read more about THE WORLD OF EXPERIENTIAL MARKETING…>

Posted by: Peter Smith
02/08/2011

THE ALPRO SUMMER OF FUN

This summer, we'll be touring the UK’s music festival circuit with Alpro soya, offering festival goers free Alpro soya goodies from an unmissable twenty foot high breakfast table and cereal bowl!

Read more about THE ALPRO SUMMER OF FUN>

Posted by: Peter Smith
28/07/2011

DO YOU HAVE WHAT IT TAKES?

To become one of our brand ambassadors you’ve got to have the necessary drive, personality and commitment... Charlotte Wilkes talks us though what she looks for in a brand ambassador...

Read more about DO YOU HAVE WHAT IT TAKES?>

Posted by: Peter Smith
27/07/2011

SPENDING THE SUMMER WITH SLEEK MAKEUP...

Whilst we've been out on the road with Sleek MakeUP at festivals, shopping centres, and exhibitions, we thought we would keep a little diary of all the activity...

Read more about SPENDING THE SUMMER WITH SLEEK MAKEUP...>

Posted by: Peter Smith
06/06/2011

THE SOCIAL MEDIA MONOPOLY

Is there a deeper reason why Facebook is so popular?

Read more about THE SOCIAL MEDIA MONOPOLY>

Posted by: Peter Smith
09/05/2011

CRÉME DE LE CRÉME OF BRAND AMBASSADORS

Our Auditions Executive, Nancy Brown talks about our latest search for the very best Brand Ambassadors available on the market...

Read more about CRÉME DE LE CRÉME OF BRAND AMBASSADORS>

Posted by: Peter Smith
28/04/2011

A RIGHT ROYAL KNEES-UP FOR BRANDS

With the first major Royal wedding in nearly 30 years... Nadia Dand takes a look at the brands looking to cash in by forging an association with the big day...

Read more about A RIGHT ROYAL KNEES-UP FOR BRANDS>

Posted by: Peter Smith
17/03/2011

A SENSORY CINEMATIC EXPERIENCE

Tessa James talks about turning a one dimensional evening at the cinema into something which engages all 5 senses…

Read more about A SENSORY CINEMATIC EXPERIENCE>

Posted by: Peter Smith
05/03/2011

iPARTY 2010 TEAM LINE UP...

Take a look at the fresh new faces of iPARTY…

Read more about iPARTY 2010 TEAM LINE UP...>

Posted by: Peter Smith
25/02/2011

REAR VIEW GIRLS...

Pete Smith, iD's Marketing Manager looks at Levi’s latest online film campaign that attracted over 5 million viewers on Youtube in only six days…

Read more about REAR VIEW GIRLS...>

Posted by: Peter Smith
15/02/2011

MY FRIEND THE AD MAN...

Liam Danby discusses how ATL agencies are picking up on the real experiences that we create through experiential being much much better than the pretend ones they traditionally create!

Read more about MY FRIEND THE AD MAN...>

Posted by: Peter Smith
14/02/2011

MILLS & BOON POP UP AT SELFRIDGES

Our Senior Account Executive, Emma Short, takes in the brand-new pop up boutique by Mills and Boon in search of some 'fashionably romantic' gift ideas…

Read more about MILLS & BOON POP UP AT SELFRIDGES>

Posted by: Peter Smith
24/01/2011

BLUSHING UP ON EXPERIENTIAL

iD's latest recruit to the business development department, Liam Danby, gives some thought to the intricacies of trialling products through experiential marketing.

Read more about BLUSHING UP ON EXPERIENTIAL>

Posted by: Peter Smith
01/11/2010

GETTING CONSUMERS TO TRY YOUR PRODUCT

From our point of view, a key issue that experiential solves right now is product trial and brand engagement. A blog by Daniel Robert Hall.

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Posted by: Peter Smith
24/09/2010

PEOPLE BUY PEOPLE...

Daniel Robert Hall, iD's Marketing Manager talks about why Experiential marketing is totally dependent on people...

Read more about PEOPLE BUY PEOPLE...>

Posted by: Peter Smith
10/08/2010

A FULLY IMMERSIVE WORLD…

Our former regular blogger is back, this time Lisa is talking about her visit to the Jacques Townhouse…

Read more about A FULLY IMMERSIVE WORLD…>

Posted by: Peter Smith
28/06/2010

COULD I INTEREST YOU IN A FREEBIE?

Pete Smith, iD Experiential’s Marketing Executive, gives his views about his recent visit to ‘The Clothes Show Live’ at Earls Court…

Read more about COULD I INTEREST YOU IN A FREEBIE?>

Posted by: Peter Smith
21/06/2010

AMBUSH MARKETING, IS IT REALLY ALL BAD!?

Dan Hall, iD's Marketing Manager discusses the buzziest buzz term in marketing at the moment - Ambush Marketing - and is it that bad, as it's certainly unavoidable!

Read more about AMBUSH MARKETING, IS IT REALLY ALL BAD!?>

Posted by: Peter Smith
07/04/2010

DOES DISTANCE FROM THE TILL MATTER...

Our regular blogger Lisa Homewood, Planner at iD Experiential, talks to us about if distance from the till really matters...

Read more about DOES DISTANCE FROM THE TILL MATTER...>

Posted by: Peter Smith
07/04/2010

DOES DISTANCE FROM THE TILL MATTER...

Our regular blogger Lisa Homewood, Planner at iD Experiential, talks to us about if distance from the till really matters...

Read more about DOES DISTANCE FROM THE TILL MATTER...>

Posted by: Peter Smith
29/03/2010

ALL DOLLED UP

In an industry where agencies search to find the latest technology for their clients, iD Experiential Planner, Lisa Homewood, speaks about a simple but effective campaign run by Selfridges…

Read more about ALL DOLLED UP>

Posted by: Peter Smith
11/03/2010

PLAYING BY THE RULES...

Claire Bloxham, iD Staffing Director, talks about what gets her back up in the world of staffing…

Read more about PLAYING BY THE RULES...>

Posted by: Peter Smith
08/03/2010

NEW CAR MADAME?

iD Experiential Planner, Lisa Homewood, speaks about about the hostile world of the car showroom for women and how iD Experiential created a brand experience to overcome this...

Read more about NEW CAR MADAME?>

Posted by: Peter Smith
01/03/2010

PART OF A CROSS AGENCY TEAM...

Tessa James, Senior Account Director at iD Experiential discusses the benefits of experiential marketing agencies working as a cross agency team…

Read more about PART OF A CROSS AGENCY TEAM...>

Posted by: Peter Smith
26/02/2010

IT'S ALL A MATTER OF TASTE

Caroline Deutsch, iD's Group Account Director, talks about the world of experiential marketing and why simply getting a consumer to taste your product can be all it takes...

Read more about IT'S ALL A MATTER OF TASTE>

Posted by: Peter Smith
27/01/2010

COMBATING THE MYTHS OF INSTANT COFFEE!

Tessa James, Account Director on Nestlé hot beverages at iD Experiential tells us how we're using experiential marketing to combat consumer's perception of instant coffee.

Read more about COMBATING THE MYTHS OF INSTANT COFFEE!>

Posted by: Peter Smith
18/01/2010

921 DAYS...

It's 921 days until the 2012 London Olympics. iD's Group Account Director Caroline Deutsch gives us her view on what will be the biggest event the UK's ever seen and it's implication for Experiential marketing...

Read more about 921 DAYS...>

Posted by: iDan Hall

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