A little campaign about love, that I love.
Posted by: Peter Smith
What’s the deal with Lucasfilm whoring out Star Wars assets to brands willy nilly this last year? The most recent being Yodafone by Vodafone... see what they did there?
Posted by: iDan Hall
Apologies in advance that this little rant isn’t specifically about experiential marketing, brand experiences, promotional staff or brand ambassadors but this has to be said… What the hell is that Muller ad all about!?
With so many people asking you to follow, like, retweet and share their content, we understand it’s sometimes a hard decision to make, so we’ve tried to make it a little easier for you on why you should follow us....
With winter nearly upon us, I thought I’d drop by and share some of the experiential marketing campaigns we’ve been creating here at iD Experiential this summer…
In preparation for her talk on Experiential Marketing at Brighton University next month, Annie Kao speaks about her first year of work at iD Experiential…
This summer, we'll be touring the UK’s music festival circuit with Alpro soya, offering festival goers free Alpro soya goodies from an unmissable twenty foot high breakfast table and cereal bowl!
To become one of our brand ambassadors you’ve got to have the necessary drive, personality and commitment... Charlotte Wilkes talks us though what she looks for in a brand ambassador...
Whilst we've been out on the road with Sleek MakeUP at festivals, shopping centres, and exhibitions, we thought we would keep a little diary of all the activity...
Is there a deeper reason why Facebook is so popular?
Our Auditions Executive, Nancy Brown talks about our latest search for the very best Brand Ambassadors available on the market...
With the first major Royal wedding in nearly 30 years... Nadia Dand takes a look at the brands looking to cash in by forging an association with the big day...
Tessa James talks about turning a one dimensional evening at the cinema into something which engages all 5 senses…
Take a look at the fresh new faces of iPARTY…
Pete Smith, iD's Marketing Manager looks at Levi’s latest online film campaign that attracted over 5 million viewers on Youtube in only six days…
Liam Danby discusses how ATL agencies are picking up on the real experiences that we create through experiential being much much better than the pretend ones they traditionally create!
Our Senior Account Executive, Emma Short, takes in the brand-new pop up boutique by Mills and Boon in search of some 'fashionably romantic' gift ideas…
iD's latest recruit to the business development department, Liam Danby, gives some thought to the intricacies of trialling products through experiential marketing.
From our point of view, a key issue that experiential solves right now is product trial and brand engagement. A blog by Daniel Robert Hall.
Daniel Robert Hall, iD's Marketing Manager talks about why Experiential marketing is totally dependent on people...
Our former regular blogger is back, this time Lisa is talking about her visit to the Jacques Townhouse…
Pete Smith, iD Experiential’s Marketing Executive, gives his views about his recent visit to ‘The Clothes Show Live’ at Earls Court…
Dan Hall, iD's Marketing Manager discusses the buzziest buzz term in marketing at the moment - Ambush Marketing - and is it that bad, as it's certainly unavoidable!
Our regular blogger Lisa Homewood, Planner at iD Experiential, talks to us about if distance from the till really matters...
Claire Bloxham, Director of our fabulous staffing agency, iD Staffing talks, or should we say, RANTS about the staff recruitment standards in our industry. Have a read!
In an industry where agencies search to find the latest technology for their clients, iD Experiential Planner, Lisa Homewood, speaks about a simple but effective campaign run by Selfridges…
Claire Bloxham, iD Staffing Director, talks about what gets her back up in the world of staffing…
iD Experiential Planner, Lisa Homewood, speaks about about the hostile world of the car showroom for women and how iD Experiential created a brand experience to overcome this...
Tessa James, Senior Account Director at iD Experiential discusses the benefits of experiential marketing agencies working as a cross agency team…
Caroline Deutsch, iD's Group Account Director, talks about the world of experiential marketing and why simply getting a consumer to taste your product can be all it takes...
Tessa James, Account Director on Nestlé hot beverages at iD Experiential tells us how we're using experiential marketing to combat consumer's perception of instant coffee.
It's 921 days until the 2012 London Olympics. iD's Group Account Director Caroline Deutsch gives us her view on what will be the biggest event the UK's ever seen and it's implication for Experiential marketing...