THE ALPRO SOYA BREAKFAST BAR
THE GIG
"Position Alpro soya products as a tasty choice for breakfast and highlight the benefits of its range of fresh milk and yogurt alternatives."
THE iD ANSWER
We created the Alpro Soya Breakfast roadshow – a year long experiential campaign to give consumers the opportunity to sample a variety of products from the Alpro soya breakfast menu.
The breakfast bar transforms in the evenings into an indulgent ‘Little Treat Bar’ to allow consumers to try Alpro soya’s delicious dessert range.
Consumers were also invited to join the Alpro soya Facebook group by having their photo taken via a bespoke internet pod on the stand.
THE RESULT
- 330,000 samples were delivered across key environments including - Shopping Centres, The Boat & Caravan Show, Train Stations, The Malvern Show, and In-Store.
- 54% of consumers who sampled the product during the activity went on to purchase Alpro soya, 4 weeks post campaign.
- 43% of engagers each told 3 friends/family about Alpro soya, generating additional brand awareness by 430,000.
- The campaign generated a positive average ROI across all environments equating to £1.24 for every £1 spent.