THE DRENCH TOP UP ZONE
THE GIG
"Engage with a target audience of male and female 24-35 year old urban professionals at smart moments throughout their day."
THE iD ANSWER
We created “The drench Top Up Zone” at Bluewater shopping mall - a 3 month installation to give tired shoppers a place to top up both their hydration and information!
As well as the opportunity to sample and purchase delicious drench, the zone featured some cutting edge technologies: sonic chairs, touch screen Apple Mac’s and Interax touch screen tables.
THE RESULT
- 71% of consumers spent up to 20 minutes in the zone.
- The zone increased brand awareness by 45%
- 51% of consumers that engaged with the zone were new comers to drench
- 86% were ‘much’ or ‘some what’ more likely to purchase drench after the zone
- Our stylish vending machine sold an average of 81 units per day across 77 days of activity