RUN 4 IT
"Create a campaign to drive loyalty to Coral bookmakers and steal share from our high street competitors"
THE iD ANSWER
We created the Coral ‘RUN 4 IT’ campaign – a nationwide brand ambassador driven campaign to physically steal punters from Coral’s competitors. Our brand ambassadors were dressed in trademark robber garb and engaged consumers as they were entering Coral’s competitor bookies. The robbers offered punters a guaranteed win loyalty card (after 4 uses) and walked them to the nearest Coral to get betting!
- 3 weeks of activity
- 72 brand ambassadors
- 900 bookies visited
- 2,447 punters stolen
- 50, 653 consumer interactions
- 22,942 collector cards distributed
- 7% consumer conversion